3 Pixel Models This Year Could See a Price Hike

- Google has traditionally released just two flagship Pixel models each year - a standard and a Pro variant.

- However, leaked renders suggest Google may launch three Pixel 9 models in 2024 - a standard Pixel 9, a smaller Pixel 9 Pro, and a larger Pixel 9 Pro XL.

Pricing Implications:

- The addition of a third high-end model raises concerns about potential price increases for the Pixel 9 lineup.

- If pricing remains similar to the Pixel 8 ($699) and 8 Pro ($999), a smaller Pixel 9 Pro could slot in around $849-$899 as a middle option.

- However, the article speculates the Pixel 9 Pro XL could push into the "ultra-premium" $1,100+ territory to compete with Samsung and Apple's most expensive models.

Challenges of Ultra-Premium Pricing:

- An ultra-premium non-foldable Pixel would be a significant challenge for Google as a new entrant in this premium segment.

- Google has traditionally undercut rivals on pricing and lacks the brand strength, retail presence, and after-sales support of Samsung and Apple.

- Google's in-house Tensor chips have also historically underperformed, making a ultra-high price difficult to justify based on performance alone.

History of Premium Pixel Pricing:

- The article notes the Pixel 3 series was priced higher than Samsung's flagship in 2018, showing Google has charged premium prices before.

- However, recent Tensor-powered Pixels have had more aggressive pricing.

Impact on Standard Pixel 9:

- To further differentiate the Pro models, Google may strip back certain features from the standard Pixel 9.

- This could make the more affordable Pixel 8a a better value option than the Pixel 9 for some buyers.

Reader Sentiment:

- A poll of Android Authority readers showed preference for three Pixel models over just two.

- A smaller, pocket-friendly Pixel 9 Pro could boost the lineup's appeal.

Conclusion:

- With rivals like Samsung and Apple pushing ultra-premium pricing, the article argues price increases for Google's Pixel flagships seem inevitable.

- The real question is whether hikes will come with the Pixel 9 series or potentially delayed until Google moves to its own rumored in-house chips.