This $80 wristwatch has an Atari 2600-inspired design, features 4 playable Atari games

eSIM Studios
Sunday, March 23, 2025
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This $80 wristwatch has an Atari 2600-inspired design, features 4 playable Atari games

Earlier this year Atari partnered with Nubeo to release a premium, limited edition watch with a design inspired by the classic Asteroids video game. It had an interesting design, but it was basically just a watch.

Now Atari is taking pre-orders for another watch. This time it's the Atari 2600 My Play watch that's both a fitness tracker and a portable game system. Up for pre-order now for $80, the watch ships with four classic Atari games pre-installed.

The company called Atari isn't the same company that actually created those classic games, but it holds the intellectual property associated with classic Atari games and consoles and the watch comes through a partnership with My Play Watch, which ran a crowdfunding campaign for a Space Invaders watch last year.

The new Atari 2600-branded model comes with more games and has a design that's more directly inspired by classic consoles, with Atari 2600-inspired watch bands, among other things. One band, for example, is a black and brown strap that's meant to look a bit like the wood-and-plastic of the game console.

Other features include a 2.02 inch TFT color touchscreen display, a metal bezel, and an IP68 water resistance rating. And the watch comes with Centipede, Missile Command, Pong, and Super Breakout games pre-installed, and you can play games using the watch's buttons and rotating crown (that functions like a paddle controller).

While Atari's product page for the watch refers to it as a "smartwatch," it's really not. It does have fitness tracking capabilities including step counting and heart rate monitoring. But it does not support WiFi or Bluetooth, so the only way to move that data from your watch to another device would be to write it down somewhere.

Atari tries to position the lack of wireless capabilities as a selling point since it means "freedom from nonstop notifications" and that the watch "will never updated and therefore never become obsolete."

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